our solutions
all the solutions to manage the digital content factory
Business layer
Chalco Digital Catalogueproduct catalogues by region, cluster or customer, with access
profiles and automatic XLS and PDF generation.
Chalco Marketing Portalorganisation and sharing of marketing materials, with role-based
access.
Chalco Heritagemanagement of the digital heritage archive, its consultation and loan
requests.
Chalco Hybrid Showroomphysical and online sales campaigns, from product presentation
through to order collection.
Chalco Trade Marketingthe ordering process for POS/POP materials, with adaptations and
customisations.
Chalco Visual Merchandisingwindow display guidelines, training and approval of store
layouts.
Chalco Marketing Budget Planmarketing budget planning and monitoring, with actuals
management.
Factory layer
Chalco Product Publishingthe editorial process for the product: manual and AI-assisted
enrichment, approvals, channel adaptation.
Chalco Shootingmanagement of the production and post-production of images, video and
360°, both traditionally and with AI.
Chalco Digital Product Devthe collaborative solution for developing prototypes, samples
and products, with versioning and approval cycles.
Chalco Content Productionmanagement, planning and organisation of resources and
production processes, with secure role-based access.
Chalco Workstation MX[description to be completed]
Solution engine
DAM capabilitiesa single archive for photos, video and documents, with metadata,
versions and usage rights.
PIM capabilitiesproduct data in one place, enriched and ready for every channel.
Workflow managementplanning of resources, tasks, approvals and project deadlines, in the
same system.
AI Gatewayconnector to AI services for integrated management of content generation,
reworking and translation.