the team dedicated to content production

photos, video and AI-generated content, produced with an industrial approach: chalco’s experience and technology applied to the entire process, from shooting to final delivery for every channel.

talk to the team

capture station with the shooting software

the digital content factory
on-demand

a production team that works with chalco solutions and professional sets to make the production and post-production of photos and video more efficient.

with c-factory you can work in three ways, for maximum flexibility:

01
in our studios

production takes place in the c-factory studio: the client sends us the product.

c-factoryproductclient
- full service
02
at the client’s premises

production takes place at the client’s premises: our sets and operators come to them.

c-factoryset and operatorsclient
- training
- operational support
03
hybrid

part of the production with us, part at the client’s premises.

c-factoryset and operatorsclient

c-factoryproductclient
- training
- operational support

services

01 / 04

photo production

● video00:00:00:00

the service

end-to-end management of photo production, from defining the guidelines to adapting content for every channel.

photo, video and 360° for e-commerce, sales samples, social media, lookbooks and the heritage archive.

backdrop setcyclorama and lightingHSL hilpproduct & e-commerceHSL elementscreative & editorialworkstationshot control

360°

24 shots · every 15°

foto

4:5 · 6000 × 7500 px
tiff 16 bit

still · e-commerce

video

00:00:06:04

9:16 · 16:9

02 / 04

generative AI

the service

AI content production within a governed production line, from project setup to the approval of every piece of content.

starting from a real shot of the product, which guarantees faithful materials and colours, the AI generates on-model imagery on digital models, variants and new settings. every output is then checked and refined by hand before delivery.

the product, a grey wool sweater: the starting point for AI — productstarting point

on-model on a digital model, AI-generated image — on-model on a digital model

new setting, AI-generated image — new setting

collection pairing, AI-generated image — collection pairing

01setup
02generation
03review and post-production
team approval

03 / 04

art direction

● video00:00:00:00

the service

creative coordination of shooting activities, definition of guidelines and management of relations with agencies, art directors, media and creative stakeholders.

brandthe clientagencycreativemediaand stakeholdersmodelphotographerstylistlightingart directormoodboard6 references · 1 selectedguidelines4:5 format · head 12%

04 / 04

post-production and quality control

● video00:00:00:00

the service

a highly specialised italian team that, using the latest automation and AI technologies, oversees every stage of content finalisation: creative retouching, colour correction, prepress and GMG-certified colour proofs.