the platform to manage content production and distribution

how it works

from enterprise systems to every channel, in a single flow

1. integration

   chalco brandlife suite integrates seamlessly into your company’s technology ecosystem through configurable data-exchange workflows, ETL capabilities to extract, transform and load information, and dedicated APIs and connectors that ensure flexible interoperability with every enterprise system and application. the architecture is completed by an AI gateway for centralised access to, and use of, artificial intelligence services.

   • ERP
   • PLM
   • DAM
   • PIM
   • CRM

   thanks to its APIs, chalco becomes the hub for product content.

   • consistencydata and content in one place, always aligned across systems.
   • efficiencyfewer manual steps, real-time updates.
   • scalabilitya new system connects without redoing the flow.

   ERP and PLM

   product data across the entire lifecycle.

   SAP · Centric · Stealth 3000 · as400

   e-commerce, B2B and marketplaces

   content in the format each channel requires.

   Shopify · Adobe Commerce · Salesforce · Amazon

   CMS

   publishing copy, images and video from a single point.

   Adobe Experience Manager · WordPress · Vimeo

   shooting

   direct connection to cameras and capture software.

   Canon · Leica

   AI gateway

   artificial intelligence services to create and rework content.

   text and image templates

   the integrations page is in preparation.

2. production

   the platform centralises and coordinates the entire production cycle of digital content (data, copy, images, video and other assets), organising tasks, scheduling, resources and workflows. it orchestrates the different production chains, involving internal teams, external contributors, suppliers, AI services and automated processes. structured workflows ensure quality control, review and approval of content, guaranteeing consistency, traceability and efficiency.

   collaborative production of all digital content

   a centralised platform to manage every project and foster collaboration between teams.

   task control and monitoring

   real-time dashboards to track the progress of projects and of the activities of internal and external teams.

   approval flows

   management of approval flows and annotations on assets.

3. access

   chalco makes digital content available through centralised consultation environments and portals that can be customised to your corporate brand identity. access to resources is governed by configurable policies based on user profiles and permissions, so that content is used in line with roles, responsibilities and operational needs. built-in search, browsing and sharing features make it easy to find and distribute data, copy, images, video and other digital assets, with controlled access for users both inside and outside the organisation.

   customised access portals

   create tailored consultation environments, customised to your brand identity and organised around the needs of each audience.

   role-based access to content

   distribute content according to user profiles and configurable access policies, so that everyone can consult the resources they are responsible for.

   sharing and distribution of materials

   share and distribute digital content and assets through built-in features, making it easier for materials to move between users and organisations.

4. omnichannel export and delivery

   the system manages the adaptation and distribution of content and data to the different destination channels through automated workflows, ETL processes and AI-based capabilities. starting from a single, centralised data source (single source of truth), information is processed, transformed and enriched according to the requirements of each channel, feeding e-commerce, marketplaces, social media, marketing tools and third-party systems. this approach ensures consistent, aligned information across every touchpoint, while adapting content and data to the specifics of each channel.