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the operating system for the
digital content factory

the centralised platform for governing digital content across the entire physical product lifecycle. images, video, copy and product information: from production and review processes to multichannel delivery.

physical product chain and digital content factory each stage of the physical product lifecycle (design, product dev, sales campaign, marketing, B2C sales, archive) feeds the stages of the digital content factory managed by chalco, which gathers photos, video, 3D and copy in the digital product identity. PHYSICAL PRODUCT CHAIN DIGITAL CONTENT FACTORY design product dev sales campaign marketing B2C sales archive PHYSICAL PRODUCT DIGITAL PRODUCT IDENTITY CATEGORYjacket COLOURbeige COLLECTION[season] CODE[sku] LANGUAGESIT · EN · FR · DE SKU<<<<IT<EN<FR<DE<<<<146K<ASSET<<<<<<<
PHYSICAL PRODUCT CHAIN design product dev sales campaign marketing B2C sales archive DIGITALCONTENT FACTORY PHYSICALPRODUCT DIGITAL PRODUCT IDENTITY CATEGORYjacket COLOURbeige COLLECTION[season] CODE[sku] LANGUAGESIT · ENFR · DE SKU<<<<IT<EN<FR<DE<<<<146K<<<
the platform

the digital product identity, a single source of truth

a suite of solutions for centralised content management, built on a powerful DAM, PIM and workflow management engine. it consolidates product data, images and information from different systems and suppliers into the most complete and up-to-date digital version of the physical product: one source of truth, accessible to the whole company, from which it distributes adaptations to every channel.

chalco, the content operating system data, images and information come in from ERP, PLM, DAM, PIM and suppliers; chalco consolidates them with DAM, PIM and workflow, runs them through the AI layer and gathers them in the digital product identity, from which it distributes the adaptations to B2B and showroom, e-commerce and marketplaces, marketing, trade and POS, and third-party systems. ERP PLM DAM PIM SUPPLIERS B2B and showroom e-commerce and marketplaces marketing trade and POS third-party systems DAM PIM WORKFLOW AI AI DIGITAL PRODUCT IDENTITY CATEGORYjacket COLOURbeige COLLECTION[season] CODE[sku] LANGUAGESIT · EN · FR · DE SKU<<<<IT<EN<FR<DE<<<<146K<ASSET<<<<<<<
ERP PLM DAM PIM SUPPLIERS DAM PIM WORKFLOW AI AI B2B andshowroom e-commercemarketplaces marketing tradeand POS systemsthird-party DIGITAL PRODUCT IDENTITY CATEGORYjacket COLOURbeige COLLECTION[season] CODE[sku] LANGUAGESIT · EN · FR · DE SKU<<<<IT<EN<FR<DE<<<<146K<ASSET<<<<<<<
AI services

AI works inside the processes, not alongside them

artificial intelligence services built into content production and distribution processes, which analyse product images and information and rework them to enrich the digital product identity. every result follows the approval flow set out in the workflow, leaving final control to the teams.

automatic metadata tagging

it recognises the distinctive features of the product and automatically generates tags and metadata, for more accurate cataloguing and more effective search.

  • jacket
  • beige
  • classic collar
  • buttons
  • patch pocket
  • cuffs
product descriptions

it combines data from enterprise systems with automatically generated metadata and produces technical or editorial descriptions in line with the brand’s tone of voice.

AI draftclean-cut jacket in beige, with a classic collar.
digital product identity
still life of the beige jacket
on-model front
creative asset
on-model back

metadata

  • jacket
  • beige
  • classic collar
  • buttons
  • patch pocket
  • cuffs

code

[sku]

description

clean-cut jacket in beige, with a classic collar.

translations and localisation

IT
beige jacket with a classic collar
EN
beige jacket with a classic collar
FR
veste beige à col classique
DE
beige jacke mit klassischem kragen

dpi<chalco<<giacca<beige<<<<<<<<<<<<<<
sku<<<<it<en<fr<de<<<<146k<asset<<<<<<<

translations and localisation

it translates content into several languages, adapting tone and message to each market, and tailors it to the target audience.

IT
beige jacket with a classic collar
EN
beige jacket with a classic collar
FR
veste beige à col classique
DE
beige jacke mit klassischem kragen
visual reworking

starting from a single piece of content, it generates new product visuals and adapts them to the requirements of each channel, cutting down on shooting and post-production steps.

technical on-model
creative asset
on-model back
case history

the guess digital content factory

a best-practice example of optimising the production
and distribution.

discover
guess garments on hangers in the digital content factory